Persepsi Masyarakat Muslim terhadap CSR Syariah pada Industri Lokal di Indonesia

Reza Mahendra Putra; Alya Safitri Nurhaliza; Hafizh Nur Ramadhan

Authors

Reza Mahendra Putra Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sultan Maulana Hasanuddin, Banten, Indonesia Author
Alya Safitri Nurhaliza Program Studi Akuntansi, Fakultas Ekonomi, Universitas Negeri Surabaya, Indonesia Author
Hafizh Nur Ramadhan Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Alauddin, Makassar, Indonesia Author

Keywords:

Sharia Corporate Social Responsibility, Muslim Community Perception, Maqashid Sharia, Islamic Corporate Social Responsibility, Local Industry

Abstract

The development of the Islamic industry in Indonesia has encouraged the increasing implementation of Corporate Social Responsibility (CSR) based on Islamic values as a form of corporate social and moral responsibility toward society. Muslim communities increasingly demand business practices that not only focus on economic profit but also reflect the principles of justice, transparency, and social welfare in accordance with sharia values. This study aims to analyze Muslim community perceptions of sharia-based CSR programs in local industries and identify factors influencing the social effectiveness of these programs. This study employed a qualitative method with a normative-conceptual and literature study approach through the analysis of scientific references, regulations, and previous studies related to Islamic Corporate Social Responsibility. The findings indicate that Muslim communities provide positive perceptions toward companies that implement CSR programs transparently, sustainably, and with a focus on community economic empowerment. The study also found that the low level of public literacy regarding sharia CSR concepts and the emergence of shariah-washing practices remain challenges in building public trust toward sharia-based companies. This study concludes that the implementation of CSR based on sharia values can strengthen corporate social legitimacy when companies consistently integrate maqashid sharia principles, transparency, and community empowerment into their social activities.

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