Focus and Scope

The journal publishes high-quality articles covering a broad range of topics, including halal food and beverage industries, halal supply chain management, halal certification and assurance systems, Islamic consumer behavior, halal tourism, halal pharmaceuticals and cosmetics, Islamic branding, halal logistics, digital transformation in halal business, Islamic entrepreneurship, Islamic finance integration with halal industries, marketing strategies in Muslim and non-Muslim markets, sustainable halal development, and global halal trade.

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