Persepsi UMKM terhadap Proses dan Biaya Sertifikasi Halal BPJPH di Indonesia

Abstract

The development of halal product guarantee policies in Indonesia has encouraged micro, small, and medium enterprises to adjust their business activities to the halal certification obligations managed by the Halal Product Assurance Organizing Agency. The implementation of this policy has become important because halal certification functions not only as a legal obligation but also as an instrument to improve competitiveness, consumer trust, and the strengthening of halal product branding in the national market. This study aims to analyze the perceptions of MSME actors toward the process and cost of BPJPH halal certification in Indonesia. This study employed a qualitative descriptive method with a literature study approach through the analysis of regulations, scientific journals, and academic documents related to halal certification and halal product guarantee policies. The results showed that MSME actors generally understood the importance of halal certification but still faced administrative barriers, limited digital literacy, and perceptions of high costs in the halal certification process. The study also found that business actors who understood the economic benefits of halal certification tended to have more positive perceptions of BPJPH policies than business actors who only focused on short-term business sustainability. This study concludes that the successful implementation of halal certification policies requires procedural simplification, stronger digital assistance, and improved administrative literacy for MSMEs in order to increase the participation of small businesses in the national halal industry ecosystem.